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How It Works
Support An Artist, Support A Cause.
Join dozens of Western Canadian musicians in making a real impact in our local and global communities. Any amount makes a difference. Find an artist, hear why they’ve chosen their particular cause to champion, and join their fundraising efforts!
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About Instruments For Change
The Western Canadian Music Alliance (WCMA) is an organization made of the Music Industry Associations (MIAs) of British Columbia, Alberta, Saskatchewan, Manitoba, Northwest Territories and the Yukon Territory – to promote and celebrate western Canadian music. Each year WCMA hosts the BreakOut West conference, festival and awards show in a member market welcoming the over 3000 members of the industry associations as well as national and international industry to celebrate the incredible talent of Western Canada and to further careers in music at the largest industry conference in western Canada.
Instruments For Change is the charitable initiative of the WCMA, encouraging MIA members to use their talents for good. Artists who join IFC are challenged to write and film themselves performing a song, using the video as a vehicle to advocate for a cause and charity they have personal connections to. Instruments For Change is powered by Yamaha and supported by private funders. All artist campaign funds go directly to their chosen charity.